About — PAISANA Studio

Somos un estudio de branding y productos digitales. Trabajamos con clientes en todas sus etapas con un propósito: construir marcas que importan.

Nos aliamos con las mejores compañías para construir experiencias, narrativas y productos que perduren. Pensamos en el después desde el primer día para que cuando la marca crezca, todo siga teniendo sentido.

Esta convicción, sumada a un equipo con más de diez años en el sector, nos ha llevado a construir un enfoque propio que transforma la manera en que las marcas se expresan. Nuestra metodología

Metodología

A.L.M.A® es nuestra metodología para definir la esencia de marca, construir valor percibido y desarrollar narrativa y diseño con una diferenciación intencional en el territorio del nuevo lujo.

Approach

Is where it begins.A return to the origin. We immerse in the roots of the brand its path, its product, its pulse to uncover the essence that holds its truth.

Legacy

Gives meaning a voice.We translate the intangible into values, define timeless brand pillars, and set the emotional codes that guide identity and narrative.

Mood

Expresses the soul in form.We build a clear and intentional structure that aligns storytelling, design, and positioning with the principles of new luxury, presence, depth, simplicity, and human relevance.

Activation

Is where everything comes alive.We design sensorial and emotional experiences that foster connection and elevate perception, transforming brand presence into lasting desire.

Founders

Jota Marques

Brazil-born experience designer, shaping brand narratives for global leading companies. He moved to Europe 20 years ago, expanding his work in branding and global campaigns with award winning results. Former at IED and Istituto Marangoni in Milano and jury member at Awwwards and the Webby Awards.

Fernando Puente

With roots in an artistic family from northern Spain, Fernando moves from digital design into editorial photography, blending craft with clear creative direction. Now based in Madrid, he brings a refined, multidisciplinary approach. Jury member at Awwwards.