Palma2031

The digital platform for Palma’s European Capital of Culture 2030 candidacy was conceived as an invitation to experience the city through its cultural identity. Rather than presenting a programme, the experience reveals the spirit of Palma as a place where history, architecture, art, landscape and community come together to shape a living cultural destination.

The narrative celebrates the city’s richness through a contemporary editorial language, allowing visitors to understand the candidacy not simply as an institutional initiative, but as a collective vision built around creativity, heritage and the Mediterranean way of life. Every chapter reinforces the idea that culture is the city’s greatest expression.

The information architecture is organised as a curated journey through Palma’s cultural ecosystem. Architecture, performing arts, design, heritage, natural landscapes and local initiatives are presented as interconnected narratives, inviting users to discover the city through its people, places and creative energy.

Beyond communicating the candidacy, the experience encourages participation. Carefully structured content and dedicated programme pages guide visitors through the ambitions of the project while creating opportunities to support, engage with and become part of Palma’s cultural vision for 2030. Every interaction reinforces the idea of a shared movement rather than a static campaign.

The UX/UI language combines elegant editorial layouts, immersive imagery and intuitive navigation to express the city’s character with clarity and warmth. Product pages, cultural stories and visual narratives work together to transform information into emotion, creating a digital experience that reflects the openness, beauty and creative spirit that define Palma as a future European Capital of Culture.